Gaining and growing market share in China as a relatively unknown wine brand takes a little work. Nonetheless, imported wines now make up nearly 40% of all still wines sold in the country with French […]
As we draw closer to the end of the year it is the ideal moment to reflect on how the marketing landscape is changing and how businesses can start preparing for a prosperous 2019. China […]
Home to the world’s largest and fastest-growing middle class, China is an unmissable market for the global wine industry. But before brands and producers dive straight in with huge marketing campaigns, it’s vital to grasp […]
One of the major French players in the global wine trade with worldwide sales of over 11 million bottles per year, Mouton Cadet, is looking to gain market share in the key markets of China, […]
One South African winery is leading the way in China. The family owns 4 wineries including CWSA Medal Winners La Motte and Leopard’s Leap. They are reaping the rewards of their long term strategy. According to Marius […]
Sichuan 1919 Wines & Spirits (“1919”) has 1,500 wine & spirits shops across China in addition to being a leader in e-commerce. 1919 has just launched a sommelier service, allowing customers via the mobile app […]
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