Month: April 2019

Imported wines first started to appear on Chinese dinner tables over three decades ago when they were regarded as luxurious status symbols and were purchased by the country’s wealthiest individuals. In recent years, though, wine has […]

China recently overtook the United States as Australia’s biggest wine export market by value and Chinese consumers’ appetite for Australian brands and wineries continues to grow in strength. This high demand for Australian wines is […]

Chinese consumers’ remarkable blossoming love of wine has largely been attributed to red wines, and especially the reds of Bordeaux and Burgundy. Today reds constitute an impressive 80% of the total Chinese wine market, probably largely […]

An innovative young startup company called Trust in Taste which is based in Adelaide has been using Chinese social media platform WeChat to forge a new distribution channel in the country. The service targets relevant WeChat users and offers […]

As we head further into 2019 industry experts are releasing detailed reports on the buoyant Chinese wine market which predict a very bright future ahead for wine brands and producers seeking to export to the […]

With the total elimination of import tariffs on Australian wine in China in January of this year, Australian producers are in an incredibly strong position to consolidate and extend their reach into the Chinese wine […]

With China projected to become the world’s second biggest wine consumer by 2020, it is crucial for wine producers and brands with an interest in the market to understand what lies behind this trend. One standout […]