Traditionally the Chinese market for imported wines has been dominated by upper class males who would gift or drink expensive Bordeaux or Burgundy wines with their colleagues and friends to show off their sophistication and cultural awareness. But today the typical […]
China is today the undisputed leader of the Australian wine export market. According to data from Wine Australia, Australian wine exports to China in 2018 reached AU$1.14 billion (US$818 million) which represented an 18% increase on the previous year. In fact, in […]
The strength of the Chinese wine market continues to grow and is predicted to overtake France to become the world’s largest wine market by value by next year. Driving this expansion is the sustained growth […]
New figures released on the year ending March 2019 show demand continues to grow in China for Australian wine. The total value of Australian exports hit a record $2.78 billion, representing a 5% increase on the […]