Australia is now selling more of its top-shelf wine to China than any other country. China remains the fastest-growing market for Australian wine, and their insatiable demand for premium wines at the higher end of the price scale has producers excited. Wine Australia says China was the biggest destination for Australian bottled wines above $7.50 per litre in 2013, far exceeding traditional markets. Sales at the upper end of price points were also exceptionally good, with a 25% growth for wines above $10 per litre. The average value of Australian bottled wine exports to China exceeded that of the fine-wine mecca France. Australia now wants to promote a greater awareness among China’s growing class of drinkers about the diversity and excellent value of Australian wine at all price levels. Enter your wines and spirits at ALL price points into the CWSA Best Value here.
More China Wine Market News… Veseth, the highly regarded Wine Economist and bestselling author has recently announced his extensive research on the global movement of wines and has announced, ‘Just follow the money. And the money […]
Click For More CWSA Winners International Press Stephen Quinn, China Daily’s wine reviewer, popped by to the China Best Value Wine & Spirits Awards and talked to one of our exhibitors, Fanagoria Estate Winery’s Mike […]