Australia is now selling more of its top-shelf wine to China than any other country. China remains the fastest-growing market for Australian wine, and their insatiable demand for premium wines at the higher end of the price scale has producers excited. Wine Australia says China was the biggest destination for Australian bottled wines above $7.50 per litre in 2013, far exceeding traditional markets. Sales at the upper end of price points were also exceptionally good, with a 25% growth for wines above $10 per litre. The average value of Australian bottled wine exports to China exceeded that of the fine-wine mecca France. Australia now wants to promote a greater awareness among China’s growing class of drinkers about the diversity and excellent value of Australian wine at all price levels. Enter your wines and spirits at ALL price points into the CWSA Best Value here.
More China Wine Market News… ‘Judges of the CWSA are all buyers for the Greater China market. They therefore represent a true understanding of what will sell in this highly lucrative market’ DRINKS BUSINESS. Wine and […]
More China Wine Market News… Wine and spirits Producers targeting China are revealing they are enjoying double digit growth and are now beginning to feel that it is just the beginning of the vast market growth. ‘Our message is […]