Australia is now selling more of its top-shelf wine to China than any other country. China remains the fastest-growing market for Australian wine, and their insatiable demand for premium wines at the higher end of the price scale has producers excited. Wine Australia says China was the biggest destination for Australian bottled wines above $7.50 per litre in 2013, far exceeding traditional markets. Sales at the upper end of price points were also exceptionally good, with a 25% growth for wines above $10 per litre. The average value of Australian bottled wine exports to China exceeded that of the fine-wine mecca France. Australia now wants to promote a greater awareness among China’s growing class of drinkers about the diversity and excellent value of Australian wine at all price levels. Enter your wines and spirits at ALL price points into the CWSA Best Value here.
More China Wine Market News… The Australian wine producers that are expected to excel in the future will be those with a high value-add, high-quality product that appeals to the increasingly affluent Chinese middle class […]
More China Wine Market News… It is a bright, spring morning in Chile’s Maipo Valley and at the sprawling vineyard of Cousiño Macul, one of Chile’s smaller wine producers, a tour guide asks visitors to […]