Australian wine exports to the USA have been steadily declining for four years, hampered by the impact of the stronger Australian dollar on shelf prices, competition from other “new-world” producers in South America, and a swing in consumer tastes away from the big, bold styles that drove the expansion of the market during the 1990s. However, China, the world’s fastest-growing wine market, has increased more than fourfold over the past five years, and is now Australia’s third-largest wine export customer. “We’ve had a good relationship with an agent there for 16 years, and we’re looking at putting our own people on the ground — sales have been growing well for the past three years, particularly at the high end of our range, and about a year ago they overtook the US,” third-generation winemaker Mitchell Taylor wanted to ensure his family-owned company was ready to make the most of the opportunities presented by China’s growing thirst.”It’s not going to be a quick fix – we need to be very strategic and not just dump excess bulk wine into that market,” he says.
See other CWSA winners in Chengdu Tang Jiu Fair 2016…
Click For More CWSA Winners International Press China Wine Awards was found in CNNGo.com “China Wine Awards: The perfect wine for China” If you’ve heard of Sangiovese, odds are you’re not from China. For Chinese […]
Click For More CWSA Winners International Press Australia was the biggest winner and took the podium table awards of China Wine Awards (CWA) to win 68 gold medals between 2000 wines from 35 countries exhibitors. […]