New figures released on the year ending March 2019 show demand continues to grow in China for Australian wine. The total value of Australian exports hit a record $2.78 billion, representing a 5% increase on the previous year.
Australian wine exports to China, which is currently the country’s biggest market, rose by 7% to $1.11 billion. According to Wine Australia chief executive officer Andreas Clark, these new figures represent a “very healthy, strong, sustainable number.”
“We are still taking market share (in China). We’ve now got 29 per cent of the imported wine market, whereas a year ago we were 26 per cent,” added Andreas. The outlook for Australian wine exporters looks particularly bright thanks to China’s new zero tariff policy on wine imports from the country which came into effect in January 2019.