China’s wine market is maturing, with customers diversifying tastes from costly wines to cheaper ones, and so Bordeaux plans to promote mid-range wine in the Chinese mainland to grab more market share in the future, Georges Haushalter, the President of Bordeaux Wine Council has said. According to Bordeaux Wine Council, in 2012, the overall export value of Bordeaux wines has hit a record high at 2.3 billion euros, and exports to China rose 38 percent year-on-year to 354 million euros, right after the UK. Haushalter said the growth potential for Bordeaux wines in the Chinese mainland market is “huge”, and the targeting of mid priced, better value wines ‘is a wise business decision based on passion’.
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