It is a bright, spring morning in Chile’s Maipo Valley and at the sprawling vineyard of Cousiño Macul, one of Chile’s smaller wine producers, a tour guide asks visitors to guess what its newest export market is. “China,” he tells the astonished group. Sales abroad have more than quadrupled since 2000, reaching a record 700m litres with a value of $1.7bn last year. Now the sector is eyeing the world’s most populated country. Wines of Chile, the trade body that represents more than 100 producers – and 95 per cent of the industry’s exports – is targeting what it thinks will fast turn into one of its largest export markets. China is currently Chile’s sixth most important market for bottled wines.“China is a market that is just beginning to understand wine. The potential is great.” says Claudio Cilveti, the organisation’s managing director.
More China Wine Market News… California needs to considerably improve their wine promotion in China,according to Lieutenant Governor of California, Gavin Newsom. Addressing attendees of last week’s first ever California Wine Summit, Newsom said, ‘We don’t […]