China E-Commerce Goes Upscale


Sichuan 1919 Wines & Spirits (“1919”) has 1,500 wine & spirits shops across China in addition to being a leader in e-commerce.

1919 has just launched a sommelier service, allowing customers via the mobile app to order a visit from a sommelier to their home or the restaurant they plan to eat in.  The sommelier advises on food and wine selection in person and delivers the wine.

1919 reports that most sommelier orders are made at restaurants.  This is an exciting prospect, allowing restaurants to offer a wide range of wines and spirits with expert advice at the click of a button.  CWSA expects this will further accelerate the premiumisation of the China wine and spirits market.

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