Rising incomes have driven demand for wine, making China a lifeline for European and American vineyards whilst the global crisis has battered traditional markets. As people watch their spending across the globe, in Hong Kong and China, shopping and spending has never been so good. ‘As China’s economy has exploded over the last 30 years, so too have the incomes and living standards of average Chinese people’ reported Helen Wang, author of The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You. ‘As the China market is still at the early stage it is giving market participants an unprecedented opportunity to shape it to their advantage.’ Brands that are entering and gaining fame in the market now, will be the success stories of the future.
More China Wine Market News… Maximin Grünhaus, named Germany’s Winemaker of the Year has just entered their products into the China Wine Awards Best Value 2013. Known as German wine royalty, they regularly receive European […]
More China Wine Market News… ‘The world is currently facing the deepest wine shortfall in nearly half a century as demand outstrips supply’ according to Morgan Stanley’s October report into the global wine industry. This […]