Rising incomes have driven demand for wine, making China a lifeline for European and American vineyards whilst the global crisis has battered traditional markets. As people watch their spending across the globe, in Hong Kong and China, shopping and spending has never been so good. ‘As China’s economy has exploded over the last 30 years, so too have the incomes and living standards of average Chinese people’ reported Helen Wang, author of The Chinese Dream: The Rise of the World’s Largest Middle Class and What It Means to You. ‘As the China market is still at the early stage it is giving market participants an unprecedented opportunity to shape it to their advantage.’ Brands that are entering and gaining fame in the market now, will be the success stories of the future.
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