Predicting China’s Future As A Mature Wine Market

The latest research from Wine Intelligence, has revealed how the Chinese wine market is maturingand thus opening up new opportunities to ambitious wine brands. Premiumisation A key characteristic of China’s wine market is the move towards quality over quantity. Approximately 40% of the Chinese market is

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Tomich Wines’ Unique Approach Woos Chinese Market

Boutique winery Tomich Wines from Australia’s Adelaide Hills shows how a smaller producer can grasp the huge opportunities awaiting in Hong Kong and China. Originally the estate grew grapes for Penfolds before deciding to bottle and sell their own

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How Mortimers Wines Cracked The Chinese Market

Peter Mortimer of Mortimers Wines in New South Wales who today have a significant presence in Chinarecently shared his journey to success which is an inspiring story for those seeking to gain a foothold in this dynamic market. After

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How China Is Shaping The Australian Wine Industry

China recently overtook the United States as Australia’s biggest wine export market by value and Chinese consumers’ appetite for Australian brands and wineries continues to grow in strength. This high demand for Australian wines is

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China’s Maturing Wine Palate

Chinese consumers’ remarkable blossoming love of wine has largely been attributed to red wines, and especially the reds of Bordeaux and Burgundy. Today reds constitute an impressive 80% of the total Chinese wine market, probably largely

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Chinese Consumers’ Taste Preferences

At Prowein China held at the end of last year, a key topic for discussion was how wine brands and producers can better understand Chinese consumers and their consumption behaviour. Amongst the research presented at

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CHINA = EUROPE + N AMERICA

2018 was a bumper year for Australian wine exports according to the trade body Wine Australia. Although overall bottle numbers decreased slightly, exports to Northeast Asia were up 19% in value on the previous year. In total exports reached

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How to Develop a Brand in China

Gaining and growing market share in China as a relatively unknown wine brand takes a little work. Nonetheless, imported wines now make up nearly 40% of all still wines sold in the country with French

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Mouton Cadet’s China Strategy

One of the major French players in the global wine trade with worldwide sales of over 11 million bottles per year, Mouton Cadet, is looking to gain market share in the key markets of China,

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African wine sold in China

South African Success story

One South African winery is leading the way in China.  The family owns 4 wineries including CWSA Medal Winners La Motte and Leopard’s Leap.  They are reaping the rewards of their long term strategy.  According to Marius

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China E-Commerce Goes Upscale

Sichuan 1919 Wines & Spirits (“1919”) has 1,500 wine & spirits shops across China in addition to being a leader in e-commerce. 1919 has just launched a sommelier service, allowing customers via the mobile app

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Torres to Open 62 Shops in China

More China Wine Market News… The Spanish wine giant has announced they will double the number of their wine shops to 62 this year. Torres China sold 7.5m cases of French wine in 2010, followed

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Canadian Wineries Target China

More China Wine Market News… A group of Canadian wineries was in Beijing last week to promote Canadian wines. “Canada is known for ice wine … the reality is the Okanagan produces stunning reds and

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LVMH to Make ‘Champagne’ in China

More China Wine Market News… The big story last week is LVMH Moet Hennessy Louis Vuitton SA starting a project to make sparkling wine in northwestern China’s Ningxia province. LVMH and Ningxia Reclamation Group will

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Chinese Wine Producers Snap up Napa Vineyards

More China Wine Market News… The Hong Kong-listed financial company Golden financial spent US$40m last week to aqcuire 40ha of Napa Velley vineyards. It says despite overall consumption being lower still than its European counterparts,

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Direct Wine Sales Take Off in China

More China Wine Market News… The Chinese B2C website yesmywine.com averages sales of 10,000 bottles per day and is struggling to keep up with rising demand. Created in 2008, the company no has 4 million

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Vinexpo: 1-in-3 Visitors Come from Asia

More China Wine Market News… The 30th Vinexpo, held in Bordeaux, has released it’s visitor numbers and Asia now dominates with more than 33% of all trade visitors coming from this fast emerging market. Add

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One China – Think Again

More China Wine Market News… Northern China favours “big flavours, big reds and big alcohol”. Canton in the South (just north of Hong Kong) prefer more delicate, refined flavours. The southwest, generally prefer wines with

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Chinese after Foster’s Wine Spin-Off

More China Wine Market News… Rumor has it that Bright Food Group, the Shanghai-based food and beverage giant, is after Treasury Wine Estates (owner of Lindeman’s and 53 other brands) – the wine business Foster’s

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Chinese Investors Snap Up Bordeaux Estates

More China Wine Market News… The January purchase of Château -Leguens in Entre-Deux-Mers by a Chinese trading company might have passed under the radar of many observers of the wine industry, but over time the

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CWSA in Kuban Wine

Click For More CWSA Winners International Press Governor Tkachev discussed with experts to help local producers amber drink In celebration of the Day of the new wine, which was held this weekend in Krasnodar Governor

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CWSA in Adelaidenow

Click For More CWSA Winners International Press STUART INNES SOUTH Australian winemakers are looking to this month’s China Wine Awards for a springboard further into the burgeoning China market. The awards, to be judged in

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