The $600 Aussie Bottle Boom In China

Thanks to growing demand from discerning Chinese consumers, Australia’s Wine exports to the country hit almost $3 billion across the last financial year. According to Wine Australia’s annual report for 2018/2019 total exports rose 4% by

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Big Gains For Premium Wine In Chinese Wine Market

While Australia and France continue to dominate Chinese wine imports, Chinese consumers are fast developing an appetite for wines from other leading exporters including Chile’s premium wines. While previously the USA was the biggest export market for

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Double win for Shetland Reel gin

The Shetland Distillery in Unst are celebrating after two of their gins were commended at a top awards event in China. ‘Filska’, the company’s newest gin, was awarded a gold medal alongside their navy strength

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Cuatro vinos de Muñana, premiados en CWSA

Los vinos de Bodegas Muñana galardonados en el China Wine & Spirits Awards . / IDEAL Cuatro de sus vinos vinos galardonados en uno de los certámenes internacionales de mayor prestigio Cuatro vinos diferentes de Bodegas

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Chinese Consumers Develop A Taste For White Wines

As the Chinese wine market continues to mature, consumers are becoming increasingly adventurous with their wine choices. Red wine has long dominated store shelves and restaurant cellars in China due to the colour’s association with luck and a strong consumer preference

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Weilong Grape Wine Company’s Export-Only Winery In Victoria

China’s third-biggest wine producer, Weilong Grape Wine Company, has adapted to the rapidly-growing Chinese appetite for Australian wines by setting up their own winery in northern Victoria. The company has invested AUS$75 million in the winery close to Mildura which is expected

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Australian Company Launches Wine Label Translation App

A new app has been developed which promises to translate wine labels into other languages to help consumers from markets which are less familiar withFrench, Italian, and Spanish wine terminology. The Australian-based company Third Aurora created their Winerytale app using artificial intelligence with the

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Canadian Wines Enjoy A Warm Reception In China

Over the past couple of years Canadian wines have slowly but surely gained a foothold in the Chinese market, with British Columbia’s Okanagan Valley proving particularly popular amongst consumers. The region is Canada’s second-largest wine region and produces

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Wakefield Wines Celebrates Unique Relationship With China

Renowned Australian producer Wakefield Wines is celebrating their 50th anniversary this year and last month the winery launched their Wakefield The Legacy limited collection. The business was founded in 1969 by Bill Taylor who had scoured Australia for the best

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Barossa Valley’s Seppeltsfield Unveils Microchipped Bottles

Australian winery Seppeltsfield in the Barossa Valley has just unveiled the country’s first microchipped bottles. The company’s executive chairman, Warren Randall, explained the decision to push the boundaries of packaging development; “Whilst we are expanding our luxury wine collection globally, it is very important

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Predicting China’s Future As A Mature Wine Market

The latest research from Wine Intelligence, has revealed how the Chinese wine market is maturingand thus opening up new opportunities to ambitious wine brands. Premiumisation A key characteristic of China’s wine market is the move towards quality over quantity. Approximately 40% of the Chinese market is

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Tomich Wines’ Unique Approach Woos Chinese Market

Boutique winery Tomich Wines from Australia’s Adelaide Hills shows how a smaller producer can grasp the huge opportunities awaiting in Hong Kong and China. Originally the estate grew grapes for Penfolds before deciding to bottle and sell their own

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How Mortimers Wines Cracked The Chinese Market

Peter Mortimer of Mortimers Wines in New South Wales who today have a significant presence in Chinarecently shared his journey to success which is an inspiring story for those seeking to gain a foothold in this dynamic market. After

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How China Is Shaping The Australian Wine Industry

China recently overtook the United States as Australia’s biggest wine export market by value and Chinese consumers’ appetite for Australian brands and wineries continues to grow in strength. This high demand for Australian wines is

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China’s Maturing Wine Palate

Chinese consumers’ remarkable blossoming love of wine has largely been attributed to red wines, and especially the reds of Bordeaux and Burgundy. Today reds constitute an impressive 80% of the total Chinese wine market, probably largely

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Chinese Consumers’ Taste Preferences

At Prowein China held at the end of last year, a key topic for discussion was how wine brands and producers can better understand Chinese consumers and their consumption behaviour. Amongst the research presented at

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CHINA = EUROPE + N AMERICA

2018 was a bumper year for Australian wine exports according to the trade body Wine Australia. Although overall bottle numbers decreased slightly, exports to Northeast Asia were up 19% in value on the previous year. In total exports reached

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How to Develop a Brand in China

Gaining and growing market share in China as a relatively unknown wine brand takes a little work. Nonetheless, imported wines now make up nearly 40% of all still wines sold in the country with French

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Mouton Cadet’s China Strategy

One of the major French players in the global wine trade with worldwide sales of over 11 million bottles per year, Mouton Cadet, is looking to gain market share in the key markets of China,

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African wine sold in China

South African Success story

One South African winery is leading the way in China.  The family owns 4 wineries including CWSA Medal Winners La Motte and Leopard’s Leap.  They are reaping the rewards of their long term strategy.  According to Marius

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China E-Commerce Goes Upscale

Sichuan 1919 Wines & Spirits (“1919”) has 1,500 wine & spirits shops across China in addition to being a leader in e-commerce. 1919 has just launched a sommelier service, allowing customers via the mobile app

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Torres to Open 62 Shops in China

More China Wine Market News… The Spanish wine giant has announced they will double the number of their wine shops to 62 this year. Torres China sold 7.5m cases of French wine in 2010, followed

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Canadian Wineries Target China

More China Wine Market News… A group of Canadian wineries was in Beijing last week to promote Canadian wines. “Canada is known for ice wine … the reality is the Okanagan produces stunning reds and

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LVMH to Make ‘Champagne’ in China

More China Wine Market News… The big story last week is LVMH Moet Hennessy Louis Vuitton SA starting a project to make sparkling wine in northwestern China’s Ningxia province. LVMH and Ningxia Reclamation Group will

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Chinese Wine Producers Snap up Napa Vineyards

More China Wine Market News… The Hong Kong-listed financial company Golden financial spent US$40m last week to aqcuire 40ha of Napa Velley vineyards. It says despite overall consumption being lower still than its European counterparts,

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Direct Wine Sales Take Off in China

More China Wine Market News… The Chinese B2C website yesmywine.com averages sales of 10,000 bottles per day and is struggling to keep up with rising demand. Created in 2008, the company no has 4 million

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Vinexpo: 1-in-3 Visitors Come from Asia

More China Wine Market News… The 30th Vinexpo, held in Bordeaux, has released it’s visitor numbers and Asia now dominates with more than 33% of all trade visitors coming from this fast emerging market. Add

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One China – Think Again

More China Wine Market News… Northern China favours “big flavours, big reds and big alcohol”. Canton in the South (just north of Hong Kong) prefer more delicate, refined flavours. The southwest, generally prefer wines with

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