China Wine Market News

The latest research from Wine Intelligence, has revealed how the Chinese wine market is maturingand thus opening up new opportunities to ambitious wine brands. Premiumisation A key characteristic of China’s wine market is the move towards quality over quantity. Approximately 40% of the Chinese market is

Boutique winery Tomich Wines from Australia’s Adelaide Hills shows how a smaller producer can grasp the huge opportunities awaiting in Hong Kong and China. Originally the estate grew grapes for Penfolds before deciding to bottle and sell their own

China currently has over 800 million internet users and of these some 98% access the internet via their smartphone. This incredible rate of adoption of the smartphone has been mirrored by the development of apps

Peter Mortimer of Mortimers Wines in New South Wales who today have a significant presence in Chinarecently shared his journey to success which is an inspiring story for those seeking to gain a foothold in this dynamic market. After

Traditionally the Chinese market for imported wines has been dominated by upper class males who would gift or drink expensive Bordeaux or Burgundy wines with their colleagues and friends to show off their sophistication and cultural awareness. But today the typical

China is today the undisputed leader of the Australian wine export market. According to data from Wine Australia, Australian wine exports to China in 2018 reached AU$1.14 billion (US$818 million) which represented an 18% increase on the previous year. In fact, in

The strength of the Chinese wine market continues to grow and is predicted to overtake France to become the world’s largest wine market by value by next year. Driving this expansion is the sustained growth

New figures released on the year ending March 2019 show demand continues to grow in China for Australian wine. The total value of Australian exports hit a record $2.78 billion, representing a 5% increase on the

Imported wines first started to appear on Chinese dinner tables over three decades ago when they were regarded as luxurious status symbols and were purchased by the country’s wealthiest individuals. In recent years, though, wine has

China recently overtook the United States as Australia’s biggest wine export market by value and Chinese consumers’ appetite for Australian brands and wineries continues to grow in strength. This high demand for Australian wines is

Chinese consumers’ remarkable blossoming love of wine has largely been attributed to red wines, and especially the reds of Bordeaux and Burgundy. Today reds constitute an impressive 80% of the total Chinese wine market, probably largely

An innovative young startup company called Trust in Taste which is based in Adelaide has been using Chinese social media platform WeChat to forge a new distribution channel in the country. The service targets relevant WeChat users and offers

As we head further into 2019 industry experts are releasing detailed reports on the buoyant Chinese wine market which predict a very bright future ahead for wine brands and producers seeking to export to the

With the total elimination of import tariffs on Australian wine in China in January of this year, Australian producers are in an incredibly strong position to consolidate and extend their reach into the Chinese wine

With China projected to become the world’s second biggest wine consumer by 2020, it is crucial for wine producers and brands with an interest in the market to understand what lies behind this trend. One standout