The $600 Aussie Bottle Boom In China
Thanks to growing demand from discerning Chinese consumers, Australia’s Wine exports to the country hit almost $3 billion across the last financial year. According to Wine Australia’s annual report for 2018/2019 total exports rose 4% by
The Carpathian Brandy Special won a prestigious award from China
11.11.2019 – Carpathian Brandy Special won the double gold medal at the China Wine and Spirits Awards 2019 in Hong Kong. China Wine and Spirits Awards is one of the most renowned and exclusive wine and
LE PHOTOGRAPHE Syrah 2017 – the highest honors in the country with the largest market in the world
The wine received a double gold medal and the title “Wine of the Year” at the China Wine and Spirits Awards`19 (CWSA). LE PHOTOGRAPHE Syrah 2017 topped the list of Bulgarian wines in China’s most prestigious and influential competition
Big Gains For Premium Wine In Chinese Wine Market
While Australia and France continue to dominate Chinese wine imports, Chinese consumers are fast developing an appetite for wines from other leading exporters including Chile’s premium wines. While previously the USA was the biggest export market for
Monsaraz Reserva tinto da CARMIM vence medalha de Ouro em concurso na China
A CARMIM está mais uma vez de parabéns. Os vinhos da CARMIM foram premiados no concurso CWSA – China Wine and Spirits Awards 2019, nomeadamente o Monsaraz Reserva tinto que ganhou grande medalha de ouro. O
Growing Chinese Tourist Expenditure Offers New Opportunities For Wine Brands
Chinese tourists are travelling more than ever before and spending more than any other nationality while they are abroad. In 2018 Chinese travellers made 149 million overseas trips representing a year-on-year increase of 14.7% according to a report released by the China Tourism Academy. In terms
China Wine & Spirits Awards, Cremonese success among rosé sparkling wines
The triumph obtained at the recent ‘China Wine & Spirits Awards’, the largest and most prestigious Chinese wine competition, from the ‘Lucciole vintage 2018’ sparkling wine produced by the ‘Serene’ winery in Affi (Verona) is
Double win for Shetland Reel gin
The Shetland Distillery in Unst are celebrating after two of their gins were commended at a top awards event in China. ‘Filska’, the company’s newest gin, was awarded a gold medal alongside their navy strength
Gold medals for Shetland Distillery in China
The CWSA – China Wine and Spirits Awards is known as one of the most influential wine and spirits awards in the world. And Shetland Distillery Company is celebrating winning two golds, giving them the
Cuatro vinos de Muñana, premiados en CWSA
Los vinos de Bodegas Muñana galardonados en el China Wine & Spirits Awards . / IDEAL Cuatro de sus vinos vinos galardonados en uno de los certámenes internacionales de mayor prestigio Cuatro vinos diferentes de Bodegas
Chinese Consumers Develop A Taste For White Wines
As the Chinese wine market continues to mature, consumers are becoming increasingly adventurous with their wine choices. Red wine has long dominated store shelves and restaurant cellars in China due to the colour’s association with luck and a strong consumer preference
Weilong Grape Wine Company’s Export-Only Winery In Victoria
China’s third-biggest wine producer, Weilong Grape Wine Company, has adapted to the rapidly-growing Chinese appetite for Australian wines by setting up their own winery in northern Victoria. The company has invested AUS$75 million in the winery close to Mildura which is expected
Australian Company Launches Wine Label Translation App
A new app has been developed which promises to translate wine labels into other languages to help consumers from markets which are less familiar withFrench, Italian, and Spanish wine terminology. The Australian-based company Third Aurora created their Winerytale app using artificial intelligence with the
Australia Overtakes France As Biggest Wine Exporter To China
As was predicted earlier this year, Australia has now overtaken France as the biggest exporter of wine to China. Previously France occupied the top spot followed by Australia and Chile in third place.Recently released figures show that during
Top Australian Wineries Seek New Routes To Market In China
With Australia now claiming the top spot for wine exports by value to China, Australia’s top exporters are finally reaping the rewards of years of hard graft. For some, like Chinese wine export pioneer Warren Randall, part of
Australia Overtakes France As Biggest Wine Exporter To China
As was predicted earlier this year, Australia has now overtaken France as the biggest exporter of wine to China. Previously France occupied the top spot followed by Australia and Chile in third place.Recently released figures show that during
Top Australian Wineries Seek New Routes To Market In China
With Australia now claiming the top spot for wine exports by value to China, Australia’s top exporters are finally reaping the rewards of years of hard graft. For some, like Chinese wine export pioneer Warren Randall, part of
Canadian Wines Enjoy A Warm Reception In China
Over the past couple of years Canadian wines have slowly but surely gained a foothold in the Chinese market, with British Columbia’s Okanagan Valley proving particularly popular amongst consumers. The region is Canada’s second-largest wine region and produces
Wakefield Wines Celebrates Unique Relationship With China
Renowned Australian producer Wakefield Wines is celebrating their 50th anniversary this year and last month the winery launched their Wakefield The Legacy limited collection. The business was founded in 1969 by Bill Taylor who had scoured Australia for the best
Asia Pacific Wine Festival To Be Held In Auckland Next April
Auckland hosted the Asia Pacific Wine Festival Development Forum last month and attendees from across the wine industry have planned to hold an Asia Pacific Wine Festival in the city next April. In recognition of
Barossa Valley’s Seppeltsfield Unveils Microchipped Bottles
Australian winery Seppeltsfield in the Barossa Valley has just unveiled the country’s first microchipped bottles. The company’s executive chairman, Warren Randall, explained the decision to push the boundaries of packaging development; “Whilst we are expanding our luxury wine collection globally, it is very important
Talking wine with one of the world’s most awarded winemakers
Australia’s Wakefield Wines, honored as the most awarded winery in the world for 2017 by the World Ranking of Wines and Spirits, last month lunched Wakefield The Legacy as a limited collection to mark their
Predicting China’s Future As A Mature Wine Market
The latest research from Wine Intelligence, has revealed how the Chinese wine market is maturingand thus opening up new opportunities to ambitious wine brands. Premiumisation A key characteristic of China’s wine market is the move towards quality over quantity. Approximately 40% of the Chinese market is
Tomich Wines’ Unique Approach Woos Chinese Market
Boutique winery Tomich Wines from Australia’s Adelaide Hills shows how a smaller producer can grasp the huge opportunities awaiting in Hong Kong and China. Originally the estate grew grapes for Penfolds before deciding to bottle and sell their own
How Australia is using WeChat To Sell Wine In China
China currently has over 800 million internet users and of these some 98% access the internet via their smartphone. This incredible rate of adoption of the smartphone has been mirrored by the development of apps
How Mortimers Wines Cracked The Chinese Market
Peter Mortimer of Mortimers Wines in New South Wales who today have a significant presence in Chinarecently shared his journey to success which is an inspiring story for those seeking to gain a foothold in this dynamic market. After
Young, Free and Female: Why Aspirational Urban Lifestyles Are The Future Of China’s Wine & Spirit Industry
Traditionally the Chinese market for imported wines has been dominated by upper class males who would gift or drink expensive Bordeaux or Burgundy wines with their colleagues and friends to show off their sophistication and cultural awareness. But today the typical
Booming Australian Wine Export Market Drives Chinese Investment
China is today the undisputed leader of the Australian wine export market. According to data from Wine Australia, Australian wine exports to China in 2018 reached AU$1.14 billion (US$818 million) which represented an 18% increase on the previous year. In fact, in
China Set To Overtake France As World’s 2nd Biggest Wine Market
The strength of the Chinese wine market continues to grow and is predicted to overtake France to become the world’s largest wine market by value by next year. Driving this expansion is the sustained growth
Australian Wine Exports To China Show Solid Growth
New figures released on the year ending March 2019 show demand continues to grow in China for Australian wine. The total value of Australian exports hit a record $2.78 billion, representing a 5% increase on the
No Longer A Luxury: The Changing Role Of Wine In Chinese Society
Imported wines first started to appear on Chinese dinner tables over three decades ago when they were regarded as luxurious status symbols and were purchased by the country’s wealthiest individuals. In recent years, though, wine has
How China Is Shaping The Australian Wine Industry
China recently overtook the United States as Australia’s biggest wine export market by value and Chinese consumers’ appetite for Australian brands and wineries continues to grow in strength. This high demand for Australian wines is
China’s Maturing Wine Palate
Chinese consumers’ remarkable blossoming love of wine has largely been attributed to red wines, and especially the reds of Bordeaux and Burgundy. Today reds constitute an impressive 80% of the total Chinese wine market, probably largely
Innovative Startup Provides New Avenue For Australian Wine Sales In China
An innovative young startup company called Trust in Taste which is based in Adelaide has been using Chinese social media platform WeChat to forge a new distribution channel in the country. The service targets relevant WeChat users and offers
Research Predicts Buoyant Future for Chinese Wine Market
As we head further into 2019 industry experts are releasing detailed reports on the buoyant Chinese wine market which predict a very bright future ahead for wine brands and producers seeking to export to the
Australian Wineries Riding The Boom In Chinese Exports
With the total elimination of import tariffs on Australian wine in China in January of this year, Australian producers are in an incredibly strong position to consolidate and extend their reach into the Chinese wine
China projected to become the world’s second biggest wine consumer
With China projected to become the world’s second biggest wine consumer by 2020, it is crucial for wine producers and brands with an interest in the market to understand what lies behind this trend. One standout

The seal of approval in the Chinese market
Incredible Social Media Publicity Winning a CWSA Medal means your wine has received THE seal of approval in the Chinese market. So much so, wine lovers in China are posting images online of them drinking from

Chinese Consumers’ Taste Preferences
At Prowein China held at the end of last year, a key topic for discussion was how wine brands and producers can better understand Chinese consumers and their consumption behaviour. Amongst the research presented at

What makes the Chinese wine market especially exciting
China is the most exciting market on the planet for the wine industry. Although Americans currently spend the most on wine, China is fast catching up with fast paced annual growth. From March 2017 to

CHINA = EUROPE + N AMERICA
2018 was a bumper year for Australian wine exports according to the trade body Wine Australia. Although overall bottle numbers decreased slightly, exports to Northeast Asia were up 19% in value on the previous year. In total exports reached

The Growing Premiumisation of the Chinese Wine Market
Chinese wine consumers are increasingly prepared to spend more on wine. Even over the past year the industry has witnessed significant growth on average per bottle prices, with increases of 45% in some cases. “The market historically started buying

How to Develop a Brand in China
Gaining and growing market share in China as a relatively unknown wine brand takes a little work. Nonetheless, imported wines now make up nearly 40% of all still wines sold in the country with French

Chinese Wine Marketing Trends for 2019
As we draw closer to the end of the year it is the ideal moment to reflect on how the marketing landscape is changing and how businesses can start preparing for a prosperous 2019. China

WeChat and the Chinese Kardashians: Reaching Young Wine Consumers
Home to the world’s largest and fastest-growing middle class, China is an unmissable market for the global wine industry. But before brands and producers dive straight in with huge marketing campaigns, it’s vital to grasp

Mouton Cadet’s China Strategy
One of the major French players in the global wine trade with worldwide sales of over 11 million bottles per year, Mouton Cadet, is looking to gain market share in the key markets of China,

South African Success story
One South African winery is leading the way in China. The family owns 4 wineries including CWSA Medal Winners La Motte and Leopard’s Leap. They are reaping the rewards of their long term strategy. According to Marius

China E-Commerce Goes Upscale
Sichuan 1919 Wines & Spirits (“1919”) has 1,500 wine & spirits shops across China in addition to being a leader in e-commerce. 1919 has just launched a sommelier service, allowing customers via the mobile app

U.S. Exports to Hong Kong and China Up 5-10x
More China Wine Market News… US wine exports to Hong Kong and China are growing at phenomenal rates — nearly 10 times over 5 years for Hong Kong, 5 times for the mainland. Combined, Hong

China’s Wine Consumption Set to Increase Exponentially
More China Wine Market News… China’s wine consumption are set to increase exponentially over the next four years. According to the latest figures from International Wine and Spirit Research (IWSR), commissioned by Vinexpo, consumption of

Torres to Open 62 Shops in China
More China Wine Market News… The Spanish wine giant has announced they will double the number of their wine shops to 62 this year. Torres China sold 7.5m cases of French wine in 2010, followed

Canadian Wineries Target China
More China Wine Market News… A group of Canadian wineries was in Beijing last week to promote Canadian wines. “Canada is known for ice wine … the reality is the Okanagan produces stunning reds and

SA Wine Export to China up 60% – Cape Legends Exemplifies Growth
More China Wine Market News… Stellenbosch-based Cape Legends has entered into a long-term agreement to sell its wines into China. It expects sales volumes to increase “substantially” as a result, according to the business manager

LVMH to Make ‘Champagne’ in China
More China Wine Market News… The big story last week is LVMH Moet Hennessy Louis Vuitton SA starting a project to make sparkling wine in northwestern China’s Ningxia province. LVMH and Ningxia Reclamation Group will

Chinese Wine Producers Snap up Napa Vineyards
More China Wine Market News… The Hong Kong-listed financial company Golden financial spent US$40m last week to aqcuire 40ha of Napa Velley vineyards. It says despite overall consumption being lower still than its European counterparts,

The Most Influential People in the Chinese Wine Industry
More China Wine Market News… Wine magazine Decanter ranked the 50 most influential people in the industry and for the fist time five people on the list reside are in China. Chinese consumption patterns are also changing the wine

Direct Wine Sales Take Off in China
More China Wine Market News… The Chinese B2C website yesmywine.com averages sales of 10,000 bottles per day and is struggling to keep up with rising demand. Created in 2008, the company no has 4 million

Vinexpo: 1-in-3 Visitors Come from Asia
More China Wine Market News… The 30th Vinexpo, held in Bordeaux, has released it’s visitor numbers and Asia now dominates with more than 33% of all trade visitors coming from this fast emerging market. Add

Chinese Housewives Are Buying White Wines
More China Wine Market News… Brent Marris, the owner of the Marisco vineyard in Blenheim, New Zealand, has concluded a deal which will puts his white wines at the top of the distribution food chain.
One China – Think Again
More China Wine Market News… Northern China favours “big flavours, big reds and big alcohol”. Canton in the South (just north of Hong Kong) prefer more delicate, refined flavours. The southwest, generally prefer wines with