Wine and spirits bottles proudly wearing CWSA Medal Stickers enjoy a 81% increased chance of being considered for purchase by Chinese professional buyers according to a survey conducted by CCP, the China Consumer Panel. Research showed that factors increasing interest in sale included ‘Seeing CWSA Medal Stickers listed on correspondence; price lists; wine descriptions’, ‘Seeing CWSA Medal Stickers on bottles at Trade Shows’, ‘Seeing CWSA Medal Stickers on bottles of wine sent as samples’. CWSA Judge and professional wine buyer Richard Howe said ‘When I see wines wearing CWSA Medal stickers, I immediately know they have been recommended by my China based peers.‘ To be successful in China, it is now essential to have a good reaction at the CWSA.
More China Wine Market News… The New Zealand government’s trade agency and the country’s wine industry body have begun a wine certification program for Chinese experts in a bid to boost sales in China over […]
More China Wine Market News… Much of the imported wine boom in China has been confined to the key cities of Shanghai, Beijing and Guangzhou in recent years. The exciting news is that provinces in […]