Wine and spirits bottles proudly wearing CWSA Medal Stickers enjoy a 81% increased chance of being considered for purchase by Chinese professional buyers according to a survey conducted by CCP, the China Consumer Panel. Research showed that factors increasing interest in sale included ‘Seeing CWSA Medal Stickers listed on correspondence; price lists; wine descriptions’, ‘Seeing CWSA Medal Stickers on bottles at Trade Shows’, ‘Seeing CWSA Medal Stickers on bottles of wine sent as samples’. CWSA Judge and professional wine buyer Richard Howe said ‘When I see wines wearing CWSA Medal stickers, I immediately know they have been recommended by my China based peers.‘ To be successful in China, it is now essential to have a good reaction at the CWSA.
One of the major French players in the global wine trade with worldwide sales of over 11 million bottles per year, Mouton Cadet, is looking to gain market share in the key markets of China, […]
Home to the world’s largest and fastest-growing middle class, China is an unmissable market for the global wine industry. But before brands and producers dive straight in with huge marketing campaigns, it’s vital to grasp […]