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How to Develop a Brand in China
Gaining and growing market share in China as a relatively unknown wine brand takes a little work. Nonetheless, imported wines now make up nearly 40% of all still wines sold in the country with French […]

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French Pushing ‘Wine Glamour’ Image
More China Wine Market News… To boost image and increase sales in China, Peugeot cars are now giving French wine gifts to customers to convince them of their luxury status. This shows how the impression […]