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French Pushing ‘Wine Glamour’ Image
More China Wine Market News… To boost image and increase sales in China, Peugeot cars are now giving French wine gifts to customers to convince them of their luxury status. This shows how the impression […]

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Treasury Wine’s Fruitful Chinese Research
More China Wine Market News… Treasury Wine Estates Ltd. (TWE), Australia’s largest winemaker, plans to boost their share of Chinese gift sales.The company spent several hundred thousand dollars last year researching China’s wine-buyers, said David Dearie, chief executive […]