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WeChat and the Chinese Kardashians: Reaching Young Wine Consumers
Home to the world’s largest and fastest-growing middle class, China is an unmissable market for the global wine industry. But before brands and producers dive straight in with huge marketing campaigns, it’s vital to grasp […]

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China’s Thirst For New Zealand Overtakes UK
More China Wine Market News… Babich Wines (CWSA Best Value 2012 Gold Medal Winner) general manager David Babich said the company’s total premium production was spoken for this year because of the growing Chinese market. […]