The Chinese B2C website yesmywine.com averages sales of 10,000 bottles per day and is struggling to keep up with rising demand. Created in 2008, the company no has 4 million members in China with a very active wine-loving community who discuss and recommend the wines they have bought.
Yesmywine.com forecasts their annual sales will increase from the current EUR20-30 million to over EUR100 million by 2013, and are currently setting up their own distribution system to guarantee wines will arrive in one piece and in temperature controlled trucks.
