The latest figures show that between 2010 and 2012 Spain has lead the pack with an increase of a staggering 132% of wine sales by value according to China Customs Data .These boosted sales reflects a healthy increase in volume and price per litre. France is second place with a 103% rise capitalizing on their historic dominance in the fastest growing market in the world. French wines have long enjoyed an ‘image advantage’, but as the Chinese market expands each month and is interested in sampling new products, there is more room for producers from other countries to enjoy increased market share. New Zealand, Argentina and Italy also received considerable success which is well deserved given their heavyweight efforts to stand out. Chile, South Africa and USA also have clearly performed well and are determined to maintain strength as sales demands increase for quality international wines in China.
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The jury of the Chinese competition includes the 100 best buyers of wines and spirits. Among them are sommeliers, importers, distributors, as well as retailers who together sell over 90 million bottles of alcohol a year. […]