Veseth, the highly regarded Wine Economist and bestselling author has recently announced his extensive research on the global movement of wines and has announced, ‘Just follow the money. And the money is increasingly in Hong Kong and China‘. As the boom continues, in addition to a stable and growing market of middle class wine drinkers, Maria Troein, China manager for Wine Intelligence confirms that the future is rosy as ‘There are now new market segments of younger drinkers who like to drink wine to fit into their modern lifestyle.’ There are 20 million consumers of imported wine in China, according to Wine Intelligence. Presently, the wine market is focused on Tier 1 cities like Beijing, Shanghai and Guangzhou, there are up to 30 cities in China with populations of 3 million to 8 million where wealth is increasing every month.
More China Wine Market News… Wine and spirits makers are not alone in making China their top priority market. Strong demand for handbags and high fashion in China and Hong Kong helped Burberry to deliver […]