To boost image and increase sales in China, Peugeot cars are now giving French wine gifts to customers to convince them of their luxury status. This shows how the impression of international wine in China is at an all time high, known for it’s impressive reputation for the growing and desirable demographic of wine lovers. ‘When you mention France, you now think of red wine, so we serve award winning wines and present bottles as high grade gifts’ according to Ms Zhitao, brand manager of Peugeot Southwest China. French wines have enjoyed a greater market share due to their early movement into the China wine market. Now they stand besides Australia, Spain, Italy, Portugal and Argentina as the major suppliers.
“The launch of Tequila Comisario® is being supported by a full marketing and public relations campaign, including alliances with celebrity ambassadors and targeted media influencers, In addition to product rollout in key markets, the brand’s strategic communications […]
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