The vast majority of wine competitions are held in producing countries such as in Europe, Australia, US and South America. What this means is that the local judges in those competitions aren’t aware of the specific and unique tastes of Chinese consumers and so aren’t able to really represent them. This is what makes the CWSA different from most award programs.’ – Christian Pillsbury – Managing Director, Applied Wine (Hong Kong)
The Judges for the China Wine & Spirits Awards (CWSA) know what Chinese consumers want. They are highly specialised and experienced in the demands of the market.
The CWSA Judges include:
*Major purchasing decision makers at China wine importers, distributors and wholesellers
*Restaurant group owners
*Purchasing decision makers at major and medium sized retailers
*Sommeliers based in China
The CWSA Judges understand the often under estimated demands of wine consumers in major cities and also more remote and highly lucrative provinces.
For many buyers they can look at the CWSA results as a benchmark to start their shortlisting of wines that they may not have heard about or be familiar with. They see that this wine has received a CWSA, and it will prompt them to try it. Claudio Salgado – Hotel Manager at Grand Hyatt Macau
The CWSA is very important for the buyer because now they are going on the blogs and the networks and trying to find out what people say. What awards have these won? I think it’s critical to have buyers as Judges. We are buyers, in China and we know the taste of the people. Richard Howe – CWSA Judge, Club Cru, Xiamen
This is why we are here; it is a golden opportunity for wineries.
William Jarvis – President, Jarvis Winery, Napa Vallery
This is a wonderful opportunity for us, this is a clear endorsement of quality and it is very easy for the consumer to understand.
Gavin R. Jones – Director, Jebsen & Co. Ltd, China
Whoever wins CWSA awards will see these translate into sales and distribution. Dean Lapthorne – Area Sales Representative – China, Sirromet
China is an unkown market. At the end of the day, we need to understand what consumers are looking for. So the CWSA is really helping us understand what kind of wines the Chinese consumers like. Nicola Thornton – Export Manager, Bodegas Farina, Spain
The CWSA medal wins are such a fantastic result for the Wolf Blass winemaking and viticultural teams given the wines were awarded for the suitability of the style for the Chinese market – the fastest growing wine market in the world. The results are particularly pleasing as the judges were selected from the most important distributors, importers, hoteliers and Sommeliers from all the key regions and cities in China and Hong Kong.
Chris Hatcher, Chief Winemaker, Wolf Blass