Your samples will be blind tasted by 100 of the top Chinese importers, wholesalers, retailers and hoteliers. The key criteria is quality for the price. The Chinese buyers are looking for 8 key price points, from over EUR20 to under EUR2 (FOB). This means that within each category there will be Medal Winners, for the best wines at each price point. Which category do your wines fit into?
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More China Wine Market News… The boom in wines sold to China from old and new world wine making regions is in part due to an increasing trend to ‘trust’ international brands for being properly […]