Reflecting the continued boom in wine demand in Hong Kong and China, the South China Morning Post just announced the launch of its new e-commerce website, in partnership with premium wine distributors, Kerry Wines (who are regularly CWSA Judges). Online shopping is convenient for the busy and high earning demographic of wine lovers based in the Chinese hub of Hong Kong. SCMP Wine Circle will specialise in high quality wines and will feature stories on the wines from Bordeaux through to New World. “We have noticed that a significant and growing number of SCMP readers are wine enthusiasts” said Elsie Cheung, Chief Operating Officer, SCMP Group, “so it was fitting to offer a unique site that combined quality editorial with the opportunity to buy a range of quality hand-picked wines through our partnership with expert merchants Kerry Wines”.
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