The New Zealand government’s trade agency and the country’s wine industry body have begun a wine certification program for Chinese experts in a bid to boost sales in China over the next three to five years. The program has been tailored for Chinese wine professionals to increase their knowledge and enthusiasm for New Zealand wine. The first group of eight Chinese experts had just completed the course with a 90-minute exam after a three-day intensive course on the nations wines. “The course is ultimately designed to provide information that builds confidence to tell and sell the New Zealand wine story” said Monty James of New Zealand Trade and Enterprise. “The introduction of the wine education program aims to capitalize on the growing trends and market opportunities to build the presence and sales of New Zealand wine in China over the next three to five years. The country’s wine can already be found in various channels from bars and restaurants to supermarkets and specialized wine outlets, and even on the fast-growing on-line market. However, it is clear however that the potential for our wines in all channels is far greater than the current position,” he said.
