Reflecting the steady growth in well heeled Chinese customers demanding quality wines, New York-based merchant and auctioneer Zachys has just launched an online retail business in Hong Kong, with a view towards mainland China’s fine wine buyers. Zachysasia.com partners with Vinitaly International, to debut a selection of Italian wines. Stevie Kim, Managing Director of Vinitaly International: “Our solid showcase here in Hong Kong proved to be another opportunity to unveil the excellence of Italian Wines to China. Vinitaly is committed more than ever to target China with a stronger and united voice to make Italian Wine a key player in the Fine and Rare Wines. Our leitmotiv “whatever it takes” has never been more to the point.” Known for their exceptional customer service, Zachys is a welcome new member of busy and booming HK wine business.