Your CWSA Results Are Uncorking China’s Palate
开启中国人的葡萄酒味蕾
‘When we see a CWSA Gold Medal, we know it is worth looking at as it has been judged as totally appropriate for China’ revealed Edward Galdames of Armada Trading Company in the booming Guangzhou City, China. ‘Just because a wine is popular in Paris or Tokyo, it doesn’t mean it will work here.’ Whilst the days of reliance on Robert Parker points have changed since the maestro’s changing career, CWSA – China Wine & Spirits Awards results have built up a mainstream consumer and commercial following.
“当我们看到酒瓶上CWSA的金奖标贴的时候，我们就知道这款酒值得我们考虑入货，因为它是经过专业评委认定是适合中国市场需求的”，来自广州的亚玛达贸易公司的爱德华说道，“一款在巴黎或者东京很受欢迎的酒，在中国未必能走俏。”大家依赖罗伯特·帕克的点评来选酒的日子似乎已经悄然发生变化，并随着一位艺术家职业生涯的改变，于是CWSA –中国环球葡萄酒与烈酒大奖的赛果成为了主流消费者与商家最所追崇的葡萄酒指南。
‘China wine trends are specific. The market here is very unique and fast moving, and as buyers we know this, and CWSA Results reflect that hence CWSA being the the Oscar’s of the wine world here in China’ explained May Guan, wine buyer for Guangdong province.
“中国的葡萄酒走势是很不同的，这里的市场发展很快很特别。作为葡萄酒买家，我们留意到这点，而中国环球葡萄酒与烈酒大奖的赛果也正反映了这一现象。中国环球葡萄酒与烈酒大奖赛正如葡萄酒业的奥斯卡。”广东地区的葡萄酒买家关小姐说。
Jeremy Stockman, Trading Director at Watson’s Wine reported ‘It’s important for us in Park n Shop (leading national chain) that wines will react well with our customers. The CWSA results are extremely realistic to what will work specifically here in Hong Kong and China and strongly affect a product’s sales potential.’
屈臣氏的商贸总监杰米说：“对于我们来说，百佳超市（大型连锁品牌）的葡萄酒能否引起客户的兴趣是很重要的。中国环球葡萄酒与烈酒大奖的赛果是很实在的，对于香港和中国市场来说，它极大影响了产品的销售潜力。”
The panel of 100 Judges are all chosen as the most active and influential China based professional buyers – distributors, importers and hoteliers and with 5,378 entries from 35 countries at the most recent tasting, it is the biggest and most prestigious wine competition in Hong Kong and China. CWSA medals are seen on wines at all price levels, all over the nation, from dusty local stores through to 5 star restaurants. Producers attach the medal stickers to their bottles to identify themselves as winners ‘chosen by and for China’.
中国环球葡萄酒与烈酒大奖的100名评委都是由在中国居住的最活跃与具有影响力的专业买家组成的：包括了经销商、进口商和酒店业主。来自35个国家和地区的5378款美酒角逐最近的比赛，并让此赛事成为香港与大中华地区最大最有声望的葡萄酒竞赛。中国环球葡萄酒与烈酒大奖的得主包括了不同价位的葡萄酒，从小店到五星级餐厅，在全国各地都可以看到它们的踪影。酿酒商把获奖标贴贴在酒瓶上，让它们展示出“为中国而选择的美酒”的英姿。
‘CWSA pioneered Chinese Judges as the masters of the destiny of wines in their own country’ says Kelly England, CWSA President. ‘The Chinese palate is much more sophisticated than many international critics give them credit for. The CWSA organisation has always believed Chinese people deserve their own choices of what is suitable – and this helps both buyers and producers to succeed’ says Ms England.
“中国环球葡萄酒与烈酒大奖开创了让中国评委在他们本土国里担当主角来对葡萄酒进行评价的角色，”CWSA的主席凯莉·英格兰说道：“中国人的味觉要比很多国际品酒师的味觉要复杂多了。CWSA认为中国人应该由自己来决定什么是最适合他们的产品，而这一点不仅帮助了买家，还可以帮助酿酒商来获得成功。”
Not since Robert Parker’s influence in the USA has such a recommendation been pivotal to a brands success. Wolf Blass Chief Winemaker, Chris Hatcher, is delighted to be recently announced as the CWSA Australian Wine Producer of the Year 2013, ‘The Chinese market is the fastest growing wine market in the world. To be awarded this is no mean feat. We feel very humbled to receive such an honor and are extremely proud that this further cements our popularity in the China market.’
罗伯特·帕克在美国所具有的深刻影响力成为了品牌成功的关键。禾富首席酿酒师克里斯·海切尔，很高兴地被评为中国环球葡萄酒与烈酒大奖2013年澳大利亚葡萄酒酿酒师。他说：“中国市场是世界上增长最快的葡萄酒市场。获得这个奖项绝非易事，我们虚心接受这一奖项，并深感荣幸与自豪。这将进一步巩固了我们在中国市场的发展。”
NOW is time to enter all your wines and spirits into CWSA Best Value with 8 key price points, from over EUR20 to under EUR2 (FOB). CWSA Best Value results are the vital reference for accurate buying decisions boosting your sales success. Feel free to forward this email to your brand owners.
现在请准备好您精心酿造的葡萄酒与烈酒，报名参加中国环球葡萄酒及烈酒大奖之最佳性价比大赛吧！这次比赛根据葡萄酒离岸价(FOB)的不同，设置了八个价格体系类别，从低于两欧元到20欧元的葡萄酒将根据其价格不同而进行评比。CWSA最佳性价比葡萄酒与烈酒大奖对葡萄酒买家的采购决策起到指导性的重要参考作用，也是您销售成功的关键。敬请把此邮件发给您所经营的葡萄酒的品牌所有者。
PS – In forthcoming wine shows and events, ALWAYS remember to wear your CWSA Pin to identify you as a VIP Buyer and key respected member of the wine community. Judges wearing pins often get approached by media as this article describes… If you need another CWSA pin, please email support@cwsa.org and we will courier to you asap.
