Your CWSA Results Are Uncorking China’s Palate
‘When we see a CWSA Gold Medal, we know it is worth looking at as it has been judged as totally appropriate for China’ revealed Edward Galdames of Armada Trading Company in the booming Guangzhou City, China. ‘Just because a wine is popular in Paris or Tokyo, it doesn’t mean it will work here.’ Whilst the days of reliance on Robert Parker points have changed since the maestro’s changing career, CWSA – China Wine & Spirits Awards results have built up a mainstream consumer and commercial following.
‘China wine trends are specific. The market here is very unique and fast moving, and as buyers we know this, and CWSA Results reflect that hence CWSA being the the Oscar’s of the wine world here in China’ explained May Guan, wine buyer for Guangdong province.
Jeremy Stockman, Trading Director at Watson’s Wine reported ‘It’s important for us in Park n Shop (leading national chain) that wines will react well with our customers. The CWSA results are extremely realistic to what will work specifically here in Hong Kong and China and strongly affect a product’s sales potential.’
The panel of 100 Judges are all chosen as the most active and influential China based professional buyers – distributors, importers and hoteliers and with 5,378 entries from 35 countries at the most recent tasting, it is the biggest and most prestigious wine competition in Hong Kong and China. CWSA medals are seen on wines at all price levels, all over the nation, from dusty local stores through to 5 star restaurants. Producers attach the medal stickers to their bottles to identify themselves as winners ‘chosen by and for China’.
‘CWSA pioneered Chinese Judges as the masters of the destiny of wines in their own country’ says Kelly England, CWSA President. ‘The Chinese palate is much more sophisticated than many international critics give them credit for. The CWSA organisation has always believed Chinese people deserve their own choices of what is suitable – and this helps both buyers and producers to succeed’ says Ms England.
Not since Robert Parker’s influence in the USA has such a recommendation been pivotal to a brands success. Wolf Blass Chief Winemaker, Chris Hatcher, is delighted to be recently announced as the CWSA Australian Wine Producer of the Year 2013, ‘The Chinese market is the fastest growing wine market in the world. To be awarded this is no mean feat. We feel very humbled to receive such an honor and are extremely proud that this further cements our popularity in the China market.’
NOW is time to enter all your wines and spirits into CWSA Best Value with 8 key price points, from over EUR20 to under EUR2 (FOB). CWSA Best Value results are the vital reference for accurate buying decisions boosting your sales success. Feel free to forward this email to your brand owners.
PS – In forthcoming wine shows and events, ALWAYS remember to wear your CWSA Pin to identify you as a VIP Buyer and key respected member of the wine community. Judges wearing pins often get approached by media as this article describes… If you need another CWSA pin, please email firstname.lastname@example.org and we will courier to you asap.