“Australian fine wine is flying in China at the moment. We’re successfully distributing our wines through The Wine Republic in China, which we co-own, Darren Rathbone told The Drinks Business. “In terms of imports into China, France is out in front, but Australia is a close second in both volume and value sales and considerably ahead of Chile.” Rathbone admitted that the thirst for Australian wine in China is driving some producers to pull out of Europe and turn their priorities eastwards. “A lot of Australian wine companies are chasing the Chinese dragon at the moment and are pulling out of Europe because it’s too expensive to be there”. The potential upside is so high, and the opportunity cost of waiting is clear to see. Penfolds Grange is one of the most popular Australian wines in the prestige-driven Chinese market, viewed by some as ‘the Australian Lafite’. “There will be a lot of consolidation within the Australian wine industry in 2013 and a change in direction away from Europe and towards China” Rathbone said.
CWSA Winners International Press
CWSA Winner Georgian Wines
The results of the “Best Value 2018” nomination were announced in the “Wine and Spirits Awards” (CWSA) contest of wines and alcoholic beverages in Asia. For the best price-quality ratio, Georgian wines were awarded […]
CWSA Winners International Press
CWSA Winner Bodegas Muñana
For Bodegas Muñana it is an excellent year in terms of international recognition. Last September, James Suckling – one of the most influential critics in the world – scored five Muñana red wines with outstanding grades, […]
Latest News
How China Is Shaping The Australian Wine Industry
China recently overtook the United States as Australia’s biggest wine export market by value and Chinese consumers’ appetite for Australian brands and wineries continues to grow in strength. This high demand for Australian wines is […]