‘South Africa should stop bashing its head against the overtraded and oversaturated UK and US markets, and rather tap into other emerging markets, and in particular China’ says Wade Bales, owner of the Wade Bales Wine Society. South African wines have made a splash in traditional markets but at present have a low presence in the fastest growing market in the world – China – where consumption is at an all time high. ‘If South Africa does not soon get its ducks in a row and lay the proper groundwork with China, we will miss the opportunity altogether to trade and thereby forgo a sustainable and profitable market in the future’ encourages Bales.
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