Carmen and Werner Krauss want to expand internationally.
The Distillery Krauss wants to expand internationally with its high-quality craft spirits, supported by the crowd-investing platform Lion Rocket.
From St. Martin in the Styrian Sulmtal into the wide world, that is the goal of the Distillery Krauss. The family business has made a name for itself in the past few years with high-quality craft spirits and now wants to conquer future markets such as Asia and America. According to its own statements, the modern production building has the capacity to fill 750,000 bottles of gin and four million bottles of spirits annually, and thus the prerequisites for internationalization. “We are already preparing to enter these markets. Negotiations with potential partners are very promising,” said Carmen Krauss, CEO, owner and founder of Distillery Krauss. China and Japan, Brazil and the USA are the first target countries ,
The expansion is to be pushed ahead with the limited special editions and the “Danger Line”. These have received numerous international awards, including double gold in San Francisco, double gold and gold at the World Spirits Awards, top ratings at the Falstaff Spirits Trophy and gin of the year at the China Wine and Spirits Awards (CWSA) , “Our G + Tangerine has a unique taste – we have received fantastic feedback from Asian spirits experts in particular. The awards for G + Tangerine and our Danger Line at CWSA show us that we are very trendy with our craft spirits”, Krauss is confident.
They are supported in their expansion by the crowdinvesting platform for established SMEs Lion Rocket. The crowd, consisting of 334 investors, contributed 471,500 euros to the project. The money is used for marketing and sales, but above all for the procurement of raw materials, systems, bottles and barrels. The latter are required for the production and storage of whiskey, rum and apple brandy, which will contribute to the further expansion of the company in the future.
The Danger Line from Distillery Krauss