
Chinese Wine Marketing Trends for 2019
As we draw closer to the end of the year it is the ideal moment to reflect on how the marketing landscape is changing and how businesses can start preparing for a prosperous 2019. China […]
As we draw closer to the end of the year it is the ideal moment to reflect on how the marketing landscape is changing and how businesses can start preparing for a prosperous 2019. China […]
One of the major French players in the global wine trade with worldwide sales of over 11 million bottles per year, Mouton Cadet, is looking to gain market share in the key markets of China, […]
More China Wine Market News… To boost image and increase sales in China, Peugeot cars are now giving French wine gifts to customers to convince them of their luxury status. This shows how the impression […]
More China Wine Market News… The sheer purchasing power of China’s new wealthy has transformed the world wine market forever. ‘As the demand for wines becomes greater from this new market, naturally the prices will rise,’said […]
More China Wine Market News… Sophisticated Chinese wine buyers are increasingly looking for lesser known labels to ‘discover something new’ to impress friends and business colleagues. A distinct move away from ‘flashy goods’ including the […]
More China Wine Market News… Boosted by soaring double-digit sales increases in China U.S. wine exports hit a record 1.4 billion liters in 2012, up 2.6 percent from 2011 and the third straight annual increase, the San […]
More China Wine Market News… The latest figures show that between 2010 and 2012 Spain has lead the pack with an increase of a staggering 132% of wine sales by value according to China Customs […]
More China Wine Market News… China’s fast developing market is giving wines that do not already have dominance in more traditional markets a rare opportunity for success. One recent hot example is wines from Uruguay […]
More China Wine Market News… The boom in wines sold to China from old and new world wine making regions is in part due to an increasing trend to ‘trust’ international brands for being properly […]
More China Wine Market News… Aiming to cash in on the booming Chinese market, XLV wines has created a fruit-driven and softer tannin wine that they believe will appeal to Chinese consumers. Although the XLV […]
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