Thanks to growing demand from discerning Chinese consumers, Australia’s Wine exports to the country hit almost $3 billion across the last financial year. According to Wine Australia’s annual report for 2018/2019 total exports rose 4% by value with a total of 2729 active exporters.
Exports to China rose 7% to reach an impressive $1.2 billion with a particular focus on premium Wines. Increasingly, Chinese consumers are prepared to pay more to access Wines that they know will be of great quality.
According to Wine Australia’s study, Chinese consumers’ perceptions of the quality Australian Wine has shifted from 8.32 out of 10 to 8.56 over the past year.
Chateau Yaldara is enjoying the fruits of their success. They recently won the CWSA “Best Fortified Wine In The World” award for their 40 Year Old Tawny which has a pricetag of $600 per bottle.
“We are very excited by the growth we are seeing in China and these awards will certainly continue to drive 1847 Wines growth in the premium market segment where we already operate successfully,” commented Barry Wyld, Sales and Marketing Manager.
“We are thrilled that our wines performed so exceptionally well at CWSA.”
Top Wine and Spirits brands operating in the Chinese market often enjoy immense success thanks to the China Wine & Spirits Awards (CWSA).