Treasury Wine Estates Ltd. (TWE), the world’s second-largest wine company, expects China to overtake the U.S. as the biggest wine market globally. ‘The challenge we have now is we just don’t have enough supply to satisfy demand.’ revealed CEO David Dearie. Chinese wine sales will rise to 500 million cases a year in a decade, from 150 million cases at present, David Dearie said in an interview in Beijing today. Treasury, whose brands include Penfolds and Rosemount (both CWSA medal winners), are capitalizing in it’s fastest-growing and highest margin market.‘There’s a huge opportunity for us to take market share with premium wines.’
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