With French imports continuing to dominate at the high-end of China’s booming wine market and domestic players battling it out at the low-end, US winemakers have moved quickly to occupy the increasingly lucrative mid-market. Currently, Hong Kong is the third-largest export market for American wines, with shipments leaping 48.4 percent last year to US$145.9 million, while mainland China is the fifth-largest, with exports climbing 38.3 percent in 2011 to $55 million. With the growing middle class in China, new urban singles and couples are enjoying the taste of wine in 5 star restaurants and at home and are attracted to everyday price points.
More China Wine Market News… The big story last week is LVMH Moet Hennessy Louis Vuitton SA starting a project to make sparkling wine in northwestern China’s Ningxia province. LVMH and Ningxia Reclamation Group will […]
As the Chinese wine market continues to mature, consumers are becoming increasingly adventurous with their wine choices. Red wine has long dominated store shelves and restaurant cellars in China due to the colour’s association with luck and a strong consumer preference […]