With French imports continuing to dominate at the high-end of China’s booming wine market and domestic players battling it out at the low-end, US winemakers have moved quickly to occupy the increasingly lucrative mid-market. Currently, Hong Kong is the third-largest export market for American wines, with shipments leaping 48.4 percent last year to US$145.9 million, while mainland China is the fifth-largest, with exports climbing 38.3 percent in 2011 to $55 million. With the growing middle class in China, new urban singles and couples are enjoying the taste of wine in 5 star restaurants and at home and are attracted to everyday price points.
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More China Wine Market News… In recent years, the Chinese market has become one of the most attractive markets for the employer, if not the most. This does not mean that everything for good and […]