New Zealand winemakers plan to capitalize on the growing Chinese taste for Western sophistication and Villa Maria’s Charlotte Read is passionate about the potential for NZ sauvignon blanc to make a significant impact in the Chinese premier wine market. ‘We are known as producing the benchmark standard of sauvignon blanc wine and we now urgently need to capitalize on that premium position in China,’ says Read. NZ primarily exports sauvignon blanc to China which means a special effort is necessary to cut-through a market dominated by red wine. The Chinese associate red wine with health benefits. NZTE estimates it accounts for as much as 70 per cent of all wine consumption in the country. The NZTE report has confirmed the largest market for imported wine consumption is “on-premise” at top-end hotels, restaurants, bars and nightclubs. NZ wines are generally positioned on restaurant wine lists at a respectable US$40-US$90 a bottle in Shanghai and Beijing.
The CWSA – China Wine and Spirits Awards is known as one of the most influential wine and spirits awards in the world. And Shetland Distillery Company is celebrating winning two golds, giving them the […]
See other CWSA winners in Chengdu Tang Jiu Fair 2016…