“China is a definite growth market” says the creator of [Yellow Tail], John Casella, MD of Casella Wine who is responsible for producing one in five of every Australian bottle exported abroad “The most powerful Australian wine brand” according to WineChina.com have just entered the CWSA Best Value 2013 for the first time. The Casella family, who began produced wines in the 1820s in Italy, are like other Australian wine producers that previously relied on US and European exports, and are now looking to China as the key sales destination. “Australian wine continues to build and cement it’s positive reputation in the emerging China market, with Australian bottled wine exports growing strongly, up 15 per cent to 35 million litres,” reported Wine Australia’s chief executive Andrew Cheesman.
More China Wine Market News… Wine and spirits bottles proudly wearing CWSA Medal Stickers enjoy a 81% increased chance of being considered for purchase by Chinese professional buyers according to a survey conducted by CCP, […]
More China Wine Market News… This week Bordeaux’s Chateaux Cazeau was spotted proudly shining on the shelves of Park n’ Shop (Hong Kong’s leading retail chain) wearing their official CWSA Best Value 2013 Medal Stickers. Instantly recognisable […]