“China is a definite growth market” says the creator of [Yellow Tail], John Casella, MD of Casella Wine who is responsible for producing one in five of every Australian bottle exported abroad “The most powerful Australian wine brand” according to WineChina.com have just entered the CWSA Best Value 2013 for the first time. The Casella family, who began produced wines in the 1820s in Italy, are like other Australian wine producers that previously relied on US and European exports, and are now looking to China as the key sales destination. “Australian wine continues to build and cement it’s positive reputation in the emerging China market, with Australian bottled wine exports growing strongly, up 15 per cent to 35 million litres,” reported Wine Australia’s chief executive Andrew Cheesman.
More China Wine Market News… ‘China is an emerging market and is a key focus for wine producers now, says Paul Brajkovich, from Kumeu River Wines. ‘Everybody in the wine industry is looking at China […]
China’s wine market grows rapidly in the international area to develop the birth of the China Wine Awards (CWA), so Chinese people can have a voice from their heart through the competition. President of China […]