“China is a definite growth market” says the creator of [Yellow Tail], John Casella, MD of Casella Wine who is responsible for producing one in five of every Australian bottle exported abroad “The most powerful Australian wine brand” according to WineChina.com have just entered the CWSA Best Value 2013 for the first time. The Casella family, who began produced wines in the 1820s in Italy, are like other Australian wine producers that previously relied on US and European exports, and are now looking to China as the key sales destination. “Australian wine continues to build and cement it’s positive reputation in the emerging China market, with Australian bottled wine exports growing strongly, up 15 per cent to 35 million litres,” reported Wine Australia’s chief executive Andrew Cheesman.
Peter Mortimer of Mortimers Wines in New South Wales who today have a significant presence in Chinarecently shared his journey to success which is an inspiring story for those seeking to gain a foothold in this dynamic market. After […]
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The latest research from Wine Intelligence, has revealed how the Chinese wine market is maturingand thus opening up new opportunities to ambitious wine brands. Premiumisation A key characteristic of China’s wine market is the move towards quality over quantity. Approximately 40% of the Chinese market is […]